I’m pleased to announce that my interview with journalist Michael Rappaport is being published on October 9 issue of The Lawyers Weekly under the headline”Hanging up the solo practice shingle.” The story is now available online and will become available in print shortly.

Here’s a sneak preview:

Attracting clients
Most solos are surprised by how much time and money they have to spend on advertising and marketing to attract clients. Wang estimates that a third of his budget in his first year was consumed by marketing. What makes spending on advertising especially tricky is that the results are often hit and miss.

Read the full story online:

www.lawyersweekly.ca/index.php?section=article&volume=29&number=21&article=4